Behind the scenes of a start-up

From the idea of the Inclusif Mask® to production and the adventures that have happened to us, Anissa MEKRABECH, the founder, tells you behind the scenes of her start-up ASA Initia, creator of the first window mask in France.

For better accessibility, the video is subtitled and translated into French Sign Language:

Have an idea, launch a project, find people you can trust, create a business, run it, .... all these elements are not obvious but perseverance, authenticity, honesty, patience and discipline will make your project move forward.

To all project creators, don’t wait for everything to be perfect, be careful who you talk to and don’t let go, go for it!